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Designing the End-to-end Experience
Introduction
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Syllabus
UX Design Foundations
UX Design Process
User Experience Basics
User-centered Design
Assignment: Brainstorm for Project Ideas
Strategy
Why UX Strategy?
Product Hypothesis
Define Success Metrics
Industry, Target Market, Competitors
Assignment: Project Discovery
Research
Introduction to Research
User Interviews
Usability Testing
Surveys
Assignment: Conduct Research
Analysis
UX Analysis
Affinity Diagramming
Personas
Assignment: Create Personas
User Journey
Why Customer Journey Map?
User Stories, Scenarios, and Use Cases
Flow Diagrams
Assignment: Create a Customer Journey Map
Information Architecture
What Is Information Architecture?
Feature Prioritization
Card Sorting
Structure Diagram
Assignment: Create a Structure Diagram
Sketching
Visualizing Through Sketching
Sketching for Web Apps
Sketching for Mobile Apps
Assignment: Paper Prototype + Testing
Wireframing
Wireframing
Wireframing for Web Apps
Wireframing for Mobile Apps
Assignment: Wireframes + Testing
Visual Design
Design Foundations
Layout & Composition
Colors
Typography
Assignment: Create a Mood Board
UI Design
Designing for Web Interface
Designing for Mobile Interface
Assignment: Mockups + Testing
Prototyping
What is Interaction Design?
Prototyping
Assignment: Prototype + Testing
Next Steps
Write a Case Study
Crowd-sourced Feedback
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Industry, Target Market, Competitors
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